Kid Cudi is at the vanguard of a game-changing new generation of artists,' said Universal Motown
President Sylvia Rhone. 'He crosses musical boundaries with an appeal that goes beyond genre,
format, race, language, and culture. Cudi lives easily in the hip-hop, indie rock, pop, and R&B worlds
- a diversity that shows in his innovative music and his all-embracing persona. He is a born storyteller
who brings a positive, life-affirming message to his brilliant lyrical flow and compelling music.
There are no cliches in what Cudi does. He is a breath of fresh air - a dynamic and important new
voice, not only in the next phase of hip-hop, but as a groundbreaking trendsetter who represents the
future. I am thrilled to welcome Kid Cudi into the Universal Motown family.'
KID CUDI released his first mixtape, A Kid Named Cudi, in July, 2008 as a free sponsored
by New York streetwear company 10 Deep, leading to an introduction and signing to Kanye West‚Äôs
G.O.O.D. Music imprint, and in turn, to Cudi‚Äôs co-writing of four tracks on the platinum Kanye West
album 808s & Heartbreak, including the Top 5 single, 'Heartless' and stepping out in a featured
vocal on 'Welcome to Heartbreak.' He followed this up with his first Official single; 'DAY N NITE'
DAY 'N' NITE #1 SINGLE AT RHYTHM CROSSOVER - #1 RINGTONE
2ND SINGLE 'MAKE HER SAY' FEATURES KANYE WEST AND COMMON!